10 Secrets Of The Super-Affiliate Mindset
10 Secrets Of The Super-Affiliate Mindset http://www.how-to-u.com/recommends/affclass.html
by Anik Singal
Contrary
to popular belief, super-affiliates don?t really DO things
differently than
affiliate underachievers. Super-affiliates promote
the same products.
They use the same SEO techniques. They have the
same headaches. And they
work just as hard.
But super-affiliates THINK differently. Their minds
and attitudes go
far beyond the commission check. For them, affiliate
marketing is not
just a business. It?s a CAREER. And that professional
mindset makes
a huge difference in how and when they take action in the
marketplace.
I?ve worked side by side with many super-affiliates. I?ve
even helped
create a few. They all share a special kind of mindset. So as
you
read these 10 characteristics of affiliate super-achievers, ask
yourself, ?Could I learn to think this way??
#1 ?
Super-affiliates think creatively.
You know what you?ll get if you do
what everyone else does? You?ll get
what they get... only you?ll be
splitting it with them, and all their
imitators.
In today's Internet
marketplace, you need to be a leader, not a
follower. So super-affiliates
don?t follow the crowd. They sell TO
the crowd. They take the most
successful marketing techniques, apply
them to selling the most popular
products... and then add a unique spin.
It could be as simple as offering
one unusual, but highly valuable
bonus. It could be as sensible as using
low-cost offline marketing,
while everyone else is breaking the bank on
expensive PPC. It could
be as innovative as dumping the sales letter, and
substituting a quiz
or contest. But super-affiliates always, always, ALWAYS
look for ways
to be alittle more creative than their competitors.
#2 ? Super-affiliates learn the hard stuff.
Less than 10% of
people who start their own business are successful.
Why? Most fail because
they lack direct sales experience, don?t bother
with a marketing and
business plan, or get into debt promoting products
that don?t have a market.
In other words, they flunk when they get
tested on the really tough aspects
of business.
Super-affiliates are different. They learn how to do all the
?hard?
things other people shy away from. They learn about selling and they
get good at it. They set goals, make daily and weekly plans, and
measure
their progress. They don?t waste time creating huge content
sites unless
they have hard evidence that those sites will eventually
bring them BUYERS
(not just browsers or researchers).
And most of all, they keep their eye
on PROFITABILITY. Not just traffic,
not just visitors. Super-affiliates look
for a return on their investment
of time and effort, as well as
money.
#3 ? Super-affliates follow up.
Most affiliates can
attract prospects. A few can convert prospects into
customers. But only
super-affiliates turn existing customers into repeat
customers.
Super-affiliates know that the person who has already bought from you is
the most willing prospect for your backend products, upsells, and
cross-
sells. These current customers are also the cheapest to sell to. So
super
-affiliates are always thinking of the lifetime value of a customer...
and always offering them the best value and deals.
#4 ?
Super-affiliates give before receiving.
Super-affiliates invest time and
money giving something of REAL value.
Before they ask for the sale... and
before they seal a JV. Maybe they
give away useful content. Maybe they offer
a valuable resource. Maybe
they offer to put in some sweat equity for a
piece of the action. Maybe
they offer customers a chance to win something...
or a smile.
But no matter WHAT they give, super-affiliates do business
in a spirit
of openness. It?s not about beating the other guy. It?s about
networking
and making alliances. It?s about viewing the Internet marketplace
as one
great big ?small town.? It?s about saying ?let?s talk.? And it?s
about
putting something ? money, effort, or reputation ? on the table BEFORE
making demands.
#5 ? Super-affiliates know how to
receive.
Giving is the best first step ? but it?s only the beginning.
Once they?ve
hammered out a deal or given something of value,
super-affiliates also
know how to take what they rightfully deserve.
That means they don?t just pre-sell... they ASK prospects for the sale.
They?re not afraid to capitalize on a good deal. They LIKE profits and
don?t apologize for being successful. And if they?re working on a JV,
they state their expectations clearly, forthrightly, without a lot of
fuss... and don?t de-value their list or reputation with cheesy
offers.
Yes, the best super-affiliates receive their just rewards
graciously,
without throwing their egos around. And they not only say thank
you.
They look for ways to turn a ?thank you? into an opportunity to
generate
more customer loyalty and more sales down the line.
#6 ?
Super-affiliates think strategically.
Affiliate marketing isn't a game of
chance. It's a profession. Super-
affiliates are just as savvy about their
industry, and just as uninvolved,
as other expert professionals.
Which means super-affiliates spend quality time thinking, planning,
preparing, and evaluating. They analyze their sites, products, and
sales. They try to understand WHY one technique works and another doesn?t.
They think about trends and ponder the mentality of their customers.
Bottom line is, super-affiliates LOVE their work.
#7 ?
Super-affiliates test and analyze.
Profit, profit, profit... super
affiliates are hard-headed about profits!
They split-test carefully. They
think about WHY one ad pulls better than
another... and they try to
duplicate the results. They analyze their traffic,
stats, and user purchase
patterns. They?re fanatics about knowing their
visitor to sales ratio on a
daily basis. And they?re obsessed with ROI.
If you want to say goodbye
to the ranks of affiliate underachievers,
learn to love the numbers like the
super-affiliates do.
#8 ? Super-affiliates know when to go for volume
over commission.
Here?s a very well-kept secret of some super-affiliates:
you can earn a
fantastic income from cheap untargeted traffic. Believe it or
not, not
every super-affiliate is brilliant at creating content or opt-in
marketing.
Some just concentrate on traffic -- more and bigger traffic --
and make
money off of sheer volume sales and contextual
advertising.
Here?s the basic formula, oversimplified of course: Let?s
say that on a
given web site you get 1000 unique visitors per day, or 30,000
visitors
per month. If your average monthly profit from that site is $1500,
then
each visitor is worth 5 cents ($1500 divided by 30,000 visitors).
So in this example, if you spend 5 cents to attract a visitor, all you
can
do is break even. But if you can spend a lot less to get a visitor --
say
only 2 cents -- you?ve got the potential to make some terrific profits
on
cheap traffic! Sure, it?s not going to be tightly niched traffic. But
it?s
also the kind of traffic that fits well with products that have
mass-market
mass-appeal, or even commodity products.
#9 ?
Super-affiliates work a plan.
Successful affiliates have a simple
business model: they replicate their
success. Once they find something that
works, they tweak it slightly, test, evaluate, and repeat. Some of the most
profitable affiliate empires follow
this simple, repetitive pattern.
Consistent effort tends to yield consistent results, especially online, where
certain types of marketing (like SEO)
take time.
And more
importantly, super-affiliates follow a schedule. So much activity
per month,
so many promotions, so many sales. When they fall short of their
goals, they
figure out why. If they can?t, they cut their losses and try
again.
Working a plan all boils down to discipline. Organization, tracking, and
daily project management are a way of life for
super-affiliates.
#10 ? Super-affiliates never quit.
They may
ruthlessly dump under-performing products. They may cut their
losses if the
profits don?t flow. But super-affiliates don?t give up.
They assume that
they?re going to have some bumps and hard times. They
look at setbacks as
essential learning experiences that, in the end,
help them build a stronger
business.
=====================================================
This
article is written by Anik Singal, founder of
AffiliateClassroom.com.
Anik Singal has developed
his own affiliate system that helped him earn
well
over $10,000 in just 60 days. Now, he's looking
for a few
students to train one step at a time.
Sign up for a FREE course and find
out more:
http://www.how-to-u.com/recommends/affclass.html
=====================================================
Dr
Bob Siegman
Today, I Will Be More Than I Was Yesterday,
But Not As Much
As I Will be Tomorrow!




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